Conversions over Clicks
Not all campaigns are made equal. Hundreds, sometimes thousands of variables work together to create a profitable Google Adwords campaign.
We use scientific selection to drive hyperactive buyers in the search engine market and then optimise your website for conversions so they don’t go wandering when they land on your pages.
Many of your competitors will be busy growing their clicks or traffic. We focus on dominating the market by attracting the right buyers and higher conversions.
Don’t hang the management of your Google Adwords campaign on empty metrics.
Isn’t Google Adwords Expensive?
Without a killer marketing strategy, then yes, it can be expensive.
But if you have the right battle plan — a well researched PPC campaign tailored to your business — and a dedicated growth agency at your fingertips, Google Adwords can single-handedly ignite your sales in a matter of days.
Our Google Adwords management program is designed to reduce customer acquisition costs and maximise returns by generating highly qualified traffic to your website.
Our team work valiantly day in day out, rigorously testing, measuring and refining your PPC campaigns to significantly reduce your cost per lead and maximise profitability.
We’ve helped some of Perth businesses reduce their cost per lead by up to 80% with a well-researched, winning Google Ads strategy.
Google Adwords is a powerful marketing channel and if done correctly, can provide immediate results — get it wrong and you’re going to need deeper pockets.
PPC Management Services
Leverage all the channels in the PPC management platforms that are available to local and online businesses.
Reach 'itching-to-spend' buyers through the Google search platform. Motivated buyers that search for specific products.
Utilise ad networks to deliver powerful visual ads to your ideal customers.
Stay front of mind with traffic that may otherwise have been lost.
Frequently Asked Questions
A common misconception is that the more you spend on Google Ads the better your organic searches will be. Unfortunately, this is not how it works.
In general, PPC Advertising, or Google Ads, will not contribute or ‘boost’ your SEO. However, when combined, these two marketing channels can become a formidable marketing strategy that drives profitable results.
For example, one of the major benefits of combining the two marketing channels is that you could offset your slow-burn SEO campaign with a PPC campaign that generates immediate buyers.
Many people that find your business via Google Ads are more inclined to search for your business organically and vice versa.
This creates an increase in traffic, which can have a huge impact on your SEO positions, but more importantly, the quality of visitors that turn into customers.
Additionally, because PPC has such fast turnaround time, you are able to gather real-time data on key terms that are bringing in high-quality traffic.
With this insight, you can create powerful SEO campaigns, craft better ad copy, and implement digital marketing strategies to better target qualified audiences’.
Despite being inherently different, both PPC and SEO work hand in hand to reach an actively searching audience.
In short, Yes. Google Adwords allows you to connect with ready-to-buy customers almost immediately at any given time, on any device, and location with the ability to scale on demand.
Google ads are highly visible, great for brand exposure and can generate your business hundreds, if not, thousands of clicks, providing a well-designed marketing strategy is in place.
But what makes PPC campaigns so successful is the fact that everything is measurable. With real-time data providing insight into how your target audiences behave and think, you are able to optimise your ads, website and offers at any given time.
What most don’t realise is that 2 in 3 people searching for a product or service are ready to make a purchase and are more inclined to click on a paid ad.
Even though a campaign is converting well and already profitable, it can easily be scaled with a powerful marketing strategy, providing your business will allow it.
So, how do you tap into this medium full of prospective buyers who are searching for things with the intent to buy?
Here at Invicta Agency, we use a wide range of tools, including those provided by Google and other third-party programs to reach highly targeted audiences who are ready to convert.
We track real-time performances of PPC campaigns and implement digital strategies based on consumer data to reduce wasted spend and maximise profitability.
Isn’t that the ultimate goal? Spend less on keywords and earn more from conversions.
Yes, anyone can run a Google Ads campaign by creating an account on their advertising platform. However, we always suggest seeking professional advice because, although there are thousands of variables that lead to a successful campaign, it’s also an easy road to a failed one, if you’re flying blind.
The people involved in a successful PPC campaign generally comprise of a Digital Growth Strategist, PPC Manager, Web Designer and a Web Developer. Without each key individual playing their role, you run the risk of missing out on crucial elements, which can be very costly.
An experienced agency will have run hundreds if not thousands of PPC tests on a daily basis, on campaigns across countless industries. This valuable insight is what drives successful PPC campaigns that dominate the market, and avoid wasted spend on expensive clicks.
It’s important to keep in mind that Google Ads can be highly profitable if used effectively, but can easily become a money pit of despair if not setup correctly.
Since being in Australia, Google is required by law to charge 10% GST on its services.
How does it affect you?
There will be a 10% charge on all Google Adwords accounts but only after the spend, your budget will stay the same. If you’re unsure about tax implications or if you’re registered for GST, we recommend speaking to your accountant.
In addition to GST, if you haven’t already, it is in your best interest to read through Google’s guidelines, which is available on Google Adwords Policy Centre. The whole idea of this centre is to help you get a better understanding of what you can and can’t do on the Google network in a more easy-to-read manner.
Generally speaking, these guidelines cover four broad areas and include prohibited content, prohibited practices, restricted content, and editorial & technical.
You will need to take the time to go over existing and new policies carefully to see if any changes apply to your PPC campaign. Failing to abide by Google’s guidelines can result in your campaign being penalised, and even termination.
This is where we come in. By partnering with a Google Certified agency like Invicta, you can enjoy peace of mind in knowing that your digital growth team is on top of it.
We’ve made it our business to know what’s happening in the world of Google to ensure you get the phenomenal results from your PPC campaigns.
The reality is, with so many guidelines and policies governing the types of ads, technical requirements, and keeping up to date, it pays to partner with a Digital Growth Agency.
This will give you more time to focus on your business and less time spent on making sure your ads tick all the right boxes. Don’t get bogged down in all the nitty-gritty, sit back, relax and let Invicta Agency ramp-up your Google Adwords campaign
The two terms are often used to refer to the same thing, however, there is a little difference to consider.
PPC stands for Pay Per Click advertising. As the name suggests, every time a user clicks on an ad you’ve paid for, you pay a certain price for that click. This can often relate to Google Ads campaigns, but also search ads, shopping ads and social ads on other networks including, Bing, Yahoo, Facebook, and Youtube.
SEM is Search Engine Marketing and is essentially an umbrella of digital marketing strategies used by agencies to harness immediate results across a multitude of search engine platforms.
It acts as one of the most cost-effective marketing channels for driving qualified traffic to your website and includes PPC campaigns, as well as Cost Per Impressions (CPM), Cost Per View (CPV), or Cost Per Conversion (CPC).
Google has become extremely effective at recognising this behaviour, which they refer to as click fraud.
They can detect bots that are used to click on an ad, and negate the click for cost purposes however individual clicks are still recorded.
You can also manually block IP addresses if unwanted visitors are detected.