Have you ever typed your garage door company’s name into the Google search bar to find your competitors dominating the results page? In that case, it’s time to up your SEO game. But wait, what is SEO (Search Engine Optimisation) exactly? Well, in a nutshell, it’s optimising your online presence in favour of Google’s algorithm so that it pushes your content higher on search results pages.
Because we understand that the concept of SEO can be overwhelming for someone who’s not working in marketing, we’ve put together this definitive guide to SEO for garage door companies. We’ll give you essential tips on how to implement SEO into your garage door company’s website to find potential customers and lead them to your business.
SEO: Garage Door Companies
Therefore, SEO is important because of the immense number of searches conducted using Google. With so many people surfing the web, there’s a good chance people are searching for your garage door company.
Since 93% of online experiences start with a search engine, you want to make sure that your website is optimised to its total capacity to reach prospective clients. When people search for garage door companies, you want them to see your business first. And with SEO, you can help the right people find your website, contact your business, and become valued customers.
Our Top SEO Tips for Garage Door Companies
So, how do you implement SEO today? Here are some of our top tips to get you started!
1. Keyword Research and Populating Your Content Calendar
Keywords refer to the words or phrases people type into search engines like Google to get results. Using the exact keywords as your customers will effectively link them to your content. As a result, this increases your online visibility.
Keyword research will help you identify what your target audience is searching for and which topics are relevant to them. It also gives you insights into potential blog posts and other content you can post on your website.
Once you have identified these phrases people often search for, you can try to answer their questions on your website and blog.
2. Always Use Long-Tail Keywords
Short-tail keywords are made up of only one or two words, for example, “garage door”. These keywords are generic since they don’t specify the user’s intent or geographic location. This is problematic because you might end up with meaningless leads in other parts of the world.
Long-tail keywords contain three or more words and frequently specify a location, for example, “garage door company Perth”. These keywords generate better leads for your company since they are so specific.
3. Use Keywords on Every Page
Target specific keywords in your headings, URLs, meta titles and descriptions, and body text. Make sure that each page’s keywords are unique and that you use them where they will fit naturally. Avoid stuffing your entire page full of keywords, as this will affect your ranking.
4. Set Your Benchmark
SEO entails improving your website’s search engine ranking, but how credible and visible is your website at the moment? You need to set a benchmark by determining your website’s current status.
5. Set Up Search Analytics
By setting up a Google Analytics account, you’ll have an accurate overview of your website’s current visibility.
Here’s how to get started:
- Create a Google Analytics account.
- Set up your “property” (a.k.a. your website).
- Set up the “reporting view” on your property. This lets you filter data based on IP addresses, defined sales regions, etc.
- Analytics will then ask you to insert a tracking code to your website, which allows Google to collect data.
- Now start viewing your data!
There are also intelligent tools like Ahrefs to help you keep track of your website’s performance over time.
6. Build Links
A great way to improve your website’s SEO is by obtaining backlinks. What’s a backlink, you may ask? Well, when another site links to one of your pages on their site, a backlink is born.
Let’s say a reputable website links to yours. Their authority on a topic will build trust in your company, validating the site and its content. This signals to Google that you are a trustworthy source of information, which is precisely what you want.
How do you build backlinks? It’s simple — create content! Creating helpful, valuable content for your website allows others to check out what you’ve posted. If they like it, they may choose to reference it on their site. Also, try to answer more general questions that will be relevant globally to ensure you get more page views.
7. Cultivate a Positive User Experience
A user’s experience on your website determines whether they choose your business above someone else’s. While you want people to visit your site, you also want to keep them engaged and build trust. This means you’ll have to keep improving your website to see results.
Navigation plays a vital part in your users’ experience. If visitors have trouble navigating your website to find the information they’re looking for, they’ll leave your site to look for another. So, to avoid this scenario, keep your navigation simple and concise, using clear headings to help users find what they are looking for.
Page speed is another crucial factor to consider. Users will likely turn elsewhere to satisfy their curiosity if your page takes too long to load. Also, take your website’s design into account. A well-designed site will draw more clicks and higher engagement than a poorly-designed one.
And remember that if customers aren’t happy with your website, Google will pick up on it and rank your site lower on the results pages.
8. Explore Technical Issues
Besides content, your SEO strategy also needs to consider technical issues. Ensure you’re using HTTPS, a known ranking factor in search engines offering encryption that keeps data passed through your site secure, including potentially sensitive customer data.
9. Stay Up-to-Date
SEO is constantly evolving because search engines like Google are always updating their algorithms and the factors influencing search engine results pages (SERPs). You can weather every potential SEO storm by staying up to date on SEO news and blog posts.
10. Simple SEO Success: Consult the Pros
Running a garage door company is hard work and demands a lot of your attention. Focus on running your business and let the SEO experts take it off your hands! As Perth’s top SEO strategists, we can help! Contact us today to get started, and you’ll start seeing results sooner than you might think!