Chase profits not rankings

Search engine optimisation

So you want to “rank number 1”? But what does that even mean? We build SEO strategies which are designed to generate profits and not just rankings. If your efforts are not converting into dollars in the bank, then it’s a pointless exercise, right?

We don't just pick 'keywords'

Scientific selection and strategy

Our search engine warriors are trained to extract enormous amounts of information from online research platforms. Once they have hundreds, sometimes thousands of lines of data, they start the selection process. Before the strategy is implemented, your specialists have created a blueprint for SEO success, by choosing the best phrases and categories for ROI.

Good SEO vs Great SEO

So what does a good SEO strategy look like?

There’s no one tactic that results in SEO success. High return organic search campaigns are built on an approach where we focus on not one but all of the following:

  • Content on the website
  • The business’ online PR
  • Technical structure of the website
  • User engagement
Good SEO vs Great SEO

How can SEO help my website?

SEO is a set of methods to encourage search engines to place your website higher for queries that are people are looking for answers to. By earning these rankings, you can generate huge amounts of traffic, without the cost of advertising.

  • Stronger brand
  • More Traffic
  • Increase Sales
  • Long Term Growth
Why work with us?

Why choosing Invicta just makes sense.

No prisons

We don’t believe in long term contracts. It’s a win-win situation.

Good Strategy

We won’t guide your campaign with sweet nothings, we’ll let the research speak for itself.

Aggressively Agile

We never stop reiterating, we never stop learning. We’ll put in the time because we know you don’t have much.

The Money

We chase dollars not acronyms. We optimise for sales and leads.

Teach me more about

There’s no one tactic that results in SEO success. High return organic search campaigns are built on an approach where we focus on not one but all of the following:

Trusted by local and national brands

If you’re serious about driving revenue online, growing market share, and staying ahead of your competition, then get in touch.

You may be eligible for a range of payment options to fund your website project.
Find out today

Frequently asked questions

What does SEO stand for?

SEO stands for Search Engine Optimisation and falls under the umbrella of Search Engine Marketing (SEM). It involves making changes to your website which improves the quality, infrastructure and overall user experience to increase website traffic, and achieve higher rankings. Find out more about it by reading our article on the basics of SEO.

What is SEO?

SEO is a staple in any effective strategy for growth. It is the bread and butter to growing your business in a digital age.

A simple way to put it — you make changes to your website to make it more attractive for search engines where you are rewarded with higher rankings based on the quality and relevance of the content.

This, in turn, drives more traffic to your website. The more people who find your website the more money you make.

Down to the nitty-gritty. SEO is the art and science of driving organic, or un-paid, traffic to your website through search engines such as Google.

Most SEO strategies involve creating high-quality content, building backlinks with authoritative pages, optimising keywords & phrases, and making sure your content is relevant to what users are searching for.
However, what separates the successful SEO campaigns from most is how the strategy has come to fruition.

How does SEO work with Google?

In its simplest form, Google will crawl, index and rank a website based on a number of important factors, including the quality of content, it’s relevance to user searched queries, technical infrastructure, and user experience.

Google uses a combination of over 400 variables to evaluate who gets the winning search positions. We summarise them into four major categories of influence: Content Marketing, User Experience, Digital PR and Technical SEO. A balanced evaluation of these factors will impact where Google ranks your website on search engine results pages (SERP).

What is an SEO strategy?

A better question would be, ‘what kind of SEO strategy is going to bring tonnes of qualified traffic and help my website rank in the top positions for the right key phrases?’

To clarify, a good SEO strategy does not come in the form of a flashy presentation sprinkled with fancy keywords & phrases, and promising hundreds of ‘empty’ clicks.

A rock-solid SEO strategy is created by taking a deep dive into your target market and industry, putting yourself into the shoes of your consumer and understanding their objections, needs and wants.

And only then, can the strategy start to take form. Based on this crucial information, you craft high-quality content that is relevant to your buyers search queries, build strong backlinks with authoritative websites to boost your online presence and make sure your website is technically-healthy.

After all, this is how Google will ultimately rank your website on the search engine results page (SERP).

What is on-page SEO?

The easiest way to define on-page SEO is the optimisation of a website’s internal elements, including HTML source code, title tags, meta descriptions, sub-headings, alt tags and hyperlinks to improve search engine ranking and visibility. 

It is a powerful marketing strategy that allows you to optimise every aspect of your site to increase crawlability and give search engines a better understanding of your content. 

To empower your business, we constantly tweak and improve various elements, such as making sure there are keywords in meta descriptions, sub-headings are clear and visible for visitors to read, weaving hyperlinks into your content, and creating a well-structured sitemap.

That being said, a common mistake made by most small businesses is attempting to cram content with as many keywords as possible, which can have a negative impact on rankings.

Another factor commonly disregarded is how mobile-friendly your website is, which Google introduced in 2015.

On-page SEO is crucial to your overall optimisation strategy as it helps search engines better understand the content of your website and its relevance to visitors. 

However, keeping up to date with search engine algorithms is just as important, and is why an SEO growth specialist is truly needed to elevate your business to another level.

What is off-page SEO?

Off-page SEO refers to the external work conducted outside of your own website to improve trustworthiness, relevance, popularity and authority, and has a major impact on where your page will rank.

This is accomplished when reputable websites, influencers or pages with a higher page authority link to or promote your website on their own page. This is also known as outreach or link building, and is a powerful technique employed to build trust and authority.

Link building is essentially the heart and soul of off-site SEO and has the potential to be the most profitable optimisation strategy, it is the gift that keeps on giving —  if you have the time.

As effective as off-page SEO can be, it’s also extremely time-consuming and at the core, requires high-quality content that is relevant to its users.

Business owners attempting off-page SEO without an ironclad link-building strategy or trustworthy contact list may find themselves burning countless hours for little to no reward.

What is technical SEO?

Technical SEO is the undisputed, third pillar, of search optimisation strategy and is the process of ensuring the foundation of a website is technically healthy to enable search engines to crawl and index it properly. 

Technical SEO can be best described as optimising the architecture of a website, including making sure pagespeeds are optimal, how data is structured for ease of navigation, sitemaps which clearly define your site, and more importantly being mobile-friendly. 

For example, you could have a breathtakingly beautiful website that costs 6 figures but if it doesn’t load in under two seconds or is completely unreadable on mobile devices, you aren’t going to please Google.

Like any other form of SEO, a successful technical strategy requires the work of an SEO Web Developer.

It requires constant tweaking and attention, like keeping your website free of ‘404 not found’ errors, which can single handedly tank your rankings. Or, making sure pagespeeds are optimal at all times; any longer than two seconds and you’ve lost your visitor.

What is pagespeed?

Pagespeed is as the name suggests, the time it takes for a page to load a page and fully display the content on that specific page. It can also be described as how long it takes for your browser to receive the first byte of data from the web server.

Why is pagespeed important?

How many times have you opened a page and closed it if it took any longer than 3 seconds to load? Well, you’re not the only one. According to Google, 53% of mobile site visitors leave a page that takes longer than three seconds to load.

In fact, about 47% of consumers expect a web page to load in 2 seconds or less. It’s safe to say, pagespeed matters. Find out your page speed with Google’s Page Speed Insights

Do you need a developer for SEO?

Like SEO and content marketing, web developing and technical SEO share a special bond.

A web developer has the skills required to build a structurally sound website to serve whatever purpose you desire, however it may not necessarily be SEO-friendly. Introducing technical SEO.

Technical SEO can be best described as optimising the architecture of a website to ensure search engines crawl and index the site properly, and to ultimately improve rankings.

This involves constant tweaking and attention, such as making sure pagespeeds are optimal, page importance and how data is structured, HTML improvements, cross-platform compatibility, and more importantly being mobile-friendly.

What is SEO coding?

A better question to ask would be ‘does SEO require coding?’ The answer is, yes.

Technical SEO, like any other form of SEO, is a successful technical strategy that requires the work of a skilled web developer to code and implement API’s, make HTML improvements, how structured data is coded properly, or making sure there isn’t a disallow directive in robots.txt.

Technical SEO can be best described as optimising the architecture of a website to ensure search engines crawl and index the site properly, and to ultimately improve rankings.

What is Black Hat SEO?

Black hat SEO is the process of optimising content for the sole purpose of increasing site rankings for search engines and disregarding human visitors. 

These websites often contain keyword stuffing, dodgy backlinks that redirect users to a different URL, invisible keywords, paid links (grey area) and poor quality content.

It is a backhanded technique used by organisations to make some quick cash, as they tend to climb the ranks faster than properly optimised sites. However, this unsustainable tactic will eventually result in them getting penalised or banned very quickly.

Although it is not illegal, it manages to violate all the guidelines set out by search engines. Engaging in black hat SEO puts you at risk of getting some nasty penalties, such as obliterating your site rankings, or even getting completely removed.

What is White Hat SEO?

White hat SEO is the complete opposite and is all good things that a well-devised growth strategy provides.

It involves making changes to a website that align with search engine guidelines — high-quality content relevant to user search queries, easy site navigation, optimal speed and performance, and a structurally-sound website.

In short, white hat SEO is the most profitable way to boost search engine rankings as it leverages quality content and user experience above all, in every aspect on all platforms.


What is the Domain Authority?

Domain Authority is a search engine ranking score which predicts how well your website will rank on search engine result pages (SERPs.) Domain Authority scores range from one to 100, the higher the score, the greater the ability to rank. 

It is in no way related to Google’s search rankings and has no effect on where your website is positioned on SERPs, but rather, used as a tool to measure predictive ranking strength of entire domains or subdomains. 

Essentially, Domain Authority is an important factor Google uses to ensure you can provide the highest-quality content on your topic, before getting officially ranked on search engine result pages.

Domain Authority is calculated by a number of factors, including how your target audience engages with your content and the amount of high-quality backlinks from other websites or pages with high authority.

How do I increase Domain Authority?

To put it plainly, increasing your DA is not something that will happen overnight, it takes time and will require a long-term plan.

With that said, there are some simple and actionable steps you can take to speed up this process, so don’t be too discouraged.

Increasing your Domain Authority works hand-in-hand with SEO. If you’re currently, or looking, for ways to improve your website rankings on SERPs, you’re already in the process of increasing your DA. 

It could be as simple as optimising your on-page content with research-backed keywords that are relevant to your users, to creating high authoritative backlinks, improving internal linking structure and pagespeeds, and becoming more mobile-friendly.

What is backlinking in SEO?

Backlinks, or inbound links, is a form of off-page SEO that gathers links to your website from external sources, sending traffic to your site. It is a great way to generate website visibility, increase trustworthiness, social popularity and authority.

In essence, high-quality backlinks to your website signals to search engines that other internet sources (influencers, pages, sites, etc.) are vouching for your product or service by linking to, or promoting your website. 

The more backlinks you have, the more relevant and trustworthy your content is, therefore increasing your rankings and search visibility.

What is outreach in SEO?

Outreach is a key link-building strategy to getting high-quality backlinks to your site from high authority domains and is a great way to generate traffic, increase visibility, and build trust with audiences.

There are a number of ways a business can execute outreach, including emails, social media, influencers, guest posts, link exchanges, shout outs, etc. It’s important to note that each place you reach out to is relevant for your purpose and content in order to gain from their credibility.

As regular as you may post high-quality content, you’re still going to need some big names with high domain authority to link them to receive an increase in organic traffic and improved search rankings.

By writing for these high-authority websites, you are able to expose your content to a wider, more relevant audience. And with a backlink leading straight to your website, this will ultimately drive more traffic to your website and increase your social media following (if you have social media). 

What is the relationship between SEO and content marketing?

SEO and Content Marketing have a symbiotic relationship. As SEO continues to evolve, so has the need for content marketing with it. These days, content marketing is integrated with any high-yielding SEO strategy.

You can’t have one without the other. An SEO campaign will not be effective unless you have integrated a proper content marketing strategy into it, and vice versa.

To paint a picture, you have a genuine product or service and have produced some of the best pieces of content on your subject matter addressing the different stages your potential customers are on, you also know for a fact that there is a need for it.

But how are people going to find you and read your valuable content that you’ve spent hours creating if you’re 20 pages deep on search engine result pages?

Similarly, a solid SEO strategy demands quality content in the form of articles, titles, words, copy and keywords. But this alone, crammed and spammed all over your website will not do anything for you. In fact, you will most likely face penalties from Google.

SEO sets out the requirements and we need Content Marketing to fulfill them. They work hand-in-hand to exponentially grow your business using high-quality content that’s relevant to its target audience. 

What is keyword research?

Keyword search is a self-fulfilling prophecy that will pave the way for your SEO and content marketing plan, driving hoards of qualified traffic to your website.

With any successful business, there is a need for the product or service being offered. 

Keyword research is a fundamental SEO task that involves identifying words and phrases users are searching to understand what you’re going to need to rank for. It provides a better understanding on how high the demand is and how hard it’s going to be to compete for these terms. 

Ultimately, by stepping into the shoes of your consumer and discovering what words or phrases they type into search engines, you can craft relevant content to drive qualified traffic to your website, traffic that is more likely to convert.

Can you do SEO yourself?

Yes anyone can do ‘SEO’ with the right experience and education. However, to make it effective and profitable, you should leverage the experience of a team that understands the inner workings of the search engines.

SEO is effectively an online PR strategy, with a technical component that needs maintenance due to the ever-changing algorithm. You need to be able to leverage a web developer, content specialists, online PR professionals and sometimes designers to produce a winning SEO strategy.

To add to this, you must be able to extract and analyse vast amounts of keyword data and make decisions on the best phrases for your business and industry.

All of this combined creates many challenges for the inexperienced SEO and speaking to a professional team is always advised.

What is SEM?

SEM stands for Search Engine Marketing and was once a term used to describe both organic and paid search activities online. Over time, the term slowly evolved and was soon adopted to refer solely to paid search.

What you drastically need to understand about SEM is that it is by far, one of the most effective ways to grow your business in an increasingly, highly competitive marketplace. 

To grow your business in an age where the internet is king, where buyers consume information from the palm of their hand anywhere at any time, SEM is an absolute essential if you want to be heard in a sea full of voices.

Search Engine Marketing’s greatest attribute is that it levels the playing field. What does this mean?

It gives unsung heroes —  small businesses with amazing products or services — the opportunity to place their ads in front of ready-to-buy customers at the precise moment they’re ready to make a purchase. 

This is why SEM is such a powerful tool and is something that every business must consider if they’re wanting to grow and flourish in the digital era.

What is local SEO?

Does “Best pizza near me” sound familiar? Or, how about “emergency plumbers Perth”. 

Local SEO is how you optimise your website to rank better for a local audience in need. This can include optimising meta descriptions, URL and title tags, adding location pages, creating local content, and more importantly being mobile-friendly.

Local Search Engine Optimisation, or Local Search Engine Marketing, has a tremendous effect on the way you market your local business online. It allows businesses to promote their product or service to local customers at the exact time they are being searched for.

It conveniently places your business right in the middle of your customers crosshairs, saying “I’m here, open 9-5pm, here are my positive reviews, here’s my number — call me”. 

In a time where your prospects can access hundreds of your competitors at the click of a button from their mobile device, it is in your best interest to give them what they are looking for by any means necessary. 

Which one is better: SEO or SEM?

Which one is better for my business: organic or paid traffic? When it comes to debating the two, they are both equally as important, if not crucial, to the success of any business.

We understand no two businesses are the same, each with their own set of goals to be achieved. But at the end of the day, aren’t we all here to make some money?

The saying goes, “you need to spend money to make money” and when it comes to thriving in a digital world that’s oversaturated with competitors, SEO and SEM is a must-have

Whether your business is big or small, old or new, it all boils down to the type of audience you’re going after and how you’re going to make your business their #1 choice.

For starters, you will need an enthralling online marketing strategy that is tailored to your business. One that will capture the hearts of your prospects and leave a permanent imprint of your brand in their minds.

Because with the right digital strategy, you’ll know exactly how to target your customer and how to transform them into diehard brand advocates.

How do you choose an SEO company?

Choosing an SEO partner is a matter of finding the right fit for your business. The strategy you implement should be designed around real business opportunities and potential profit.

The SEO agency must have a track record of creating success through high-value content, great PR principles, technical development skills, and sound business strategy.

Our friends at Moz wrote a great guide to choosing SEO providers that you can read about here

Do Small Businesses need SEO?

The short answer? Yes.

If you’re a small business owner who wants to make some money, become the #1 brand or service in your industry and succeed in a digital age — you need SEO.

Whether your business is big or small, old or new, SEO is a vital tool that your competitors are already using to better target customers and grow their business.

You may not have realised, but you’re already contributing to someone elses profits every time you search for something you need on Google. How so you might ask? 

Picture this.

You search for something you need on Google…

Out of a billion websites in existence, you somehow manage to find exactly what you needed, who to get it from, how much it cost, how long it’s going to take to be delivered — you even read a couple of reviews for verification.

This all didn’t happen by chance. This is the work of a clever SEO Growth strategist or a SUPER savvy business owner who has carefully crafted content targeted specifically for those keywords you type in the Google search bar. 

Through extensive research on common search phrases, stepping into the shoes of their consumer and living a day in their life, they created an SEO strategy for that website which Google ranked at the top of the search engine results page.

This is essentially what SEO can do for your small business. The higher the rank, the more traffic is driven to your website. The more people who find your website, the more money you’re going to make.