CJD Case Study

CJD Equipment is a supplier of light and heavy construction equipment with 20 branches around Australia. Their partner brands include Volvo Construction Equipment, Kenworth, DAF, Isuzu and Fuso. The marketing team at CJD had been hitting plateaus in their demand generation and needed alternative ways to overcome this.

Expanding your reach in a competitive, B2B environment is a significant challengeThe team at Invicta and the team looked to Invicta to overcome this.

The Invicta team analysed the business’ products, services and the industry segments. They flipped the ‘marketing culture’ and began creating assets and campaigns that focused on what was important to their audience, rather than the business. This approach was implemented into the various digital marketing initiatives including the SEO strategy, paid advertising campaigns and conversion rate optimisation.

Execution of these initiatives needed deep research because of the complex nature of the industries. From campaign creations to magazine content published on site, every aspect needed careful planning and curation, and Invicta became an extension of the CJD marketing team to help facilitate this.