Growth Journey

Integrity Concreting

The Business Challenge

The Integrity Business Group had been providing incredible service and great products to their customers for years. Despite this, they could not break the revenue plateau they had been reaching for several years.

Sales revenue was inconsistent and growth was simply unpredictable, which would leave their workforce underutilised and create a lot of uncertainty.

Fast Forward
  • Over $1.4M in Sales
  • Over 3x increase in average monthly online traffic and rising
  • A consistent flow of leads, enabling them to scale the business predictably

Integrity Concreting serviced both the renovation and new build market but had an inconsistent flow of work. With no predictability in the volume of work, it was hard to maintain a workforce of employees and contractors to continue producing quality work. First, we identified the strongest areas in the business and used paid search advertising to immediately scale these areas. The business was booking a consistent and growing number of jobs within four weeks of launching the campaign.

With the new-found consistency and confidence in hand, we began scaling Integrity’s online presence through organic search and a content strategy. This generated more authority and strengthened the brand, leading to further growth in revenue and brand strength.

Now in their second year of the growth program, Integrity is well on their way to shattering new records and creating incredible homes for their customers.

Growth Program

SEO Strategy

Link Building


Content Marketing

Paid Search

Landing Pages

"We took Invicta on as marketing company at time when our business needed it the most. We did a lot of research and had many meetings with other marketing companies and we found that Invicta stood out by far. They were patient, confident, professional and non-judge mental towards us a small business. We found they gave us the time and energy into all our meetings as though they would a large business. They gave us confidence that they could make a difference and worked with us to make it all possible. Since then, our business has grown with a major growth in sales, the team at Invicta stay in constant contact and work with us in all areas of our business, they work late, stay focused and have become a part of our team."

Beverly Dewar

Integrity Concreting


Total 4×4 Increased monthly leads by 589%

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If you’re serious about driving revenue online, growing market share, and staying ahead of your competition, then get in touch.