Growth Journey

Total 4x4

The Business Challenge

The team behind Total 4×4 has been operating in the West Australian market since the 1980s. Combining a history of metal fabrication and love for 4WDs, they made the decision to bring the Total 4×4 brand to life. They had been successfully servicing the fleet and commercial market, as the preferred supplier to many known organisations and local bodies. However, they wanted to bring their incredible range of products and services to the everyday user as well.

Fast Forward...
  • Over 300 online enquiries generated each month and growing
  • Increased conversion rate over 600%
  • 2x increase in average revenue per sale

Regular drivers with 4×4 vehicles or avid enthusiasts are both often, seeking many different parts and accessories. Total 4×4 wanted to reach more of these customers, but specifically, promote more of its high ticket products and services. With their solid background in fabrication and fitting, they have an unmatched service to provide to the 4WD community.

We designed a search strategy to reach targeted keyword groups that would scale the most profitable parts of their business by driving more organic or free traffic. Combining the same approach with the paid search strategy, we were able to generate high volumes of targeted traffic with an immediate turnaround.

Our team undertook a thorough review and created an execution plan for conversion rate optimisation. By implementing several rounds of experiments, Total 4×4 was able to achieve significantly higher conversion rates from their online presence, resulting in a drastic increase in ROI.

Growth Program

SEO Strategy

Link Building

Content Marketing

Growth Hacking

Paid Search

"Invicta approached our company Total 4x4 at a time when we were considering a change in direction re our marketing and online presence. Immediately we were impressed with the proposal that Ali and his team put forward. From day one we have found Invicta extremely professional to deal with and look forward to continued growth with their direction. Thanks Ali, Eugenie and the Invicta team."

Brett Wellstead

Business Owner - Total 4x4


Gryphon Garage Doors increased conversions x6

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If you’re serious about driving revenue online, growing market share, and staying ahead of your competition, then get in touch.