Search Engine Optimisation, better known as SEO, has become a buzzword of late, but is it worth the hype?
Many business owners become overwhelmed at the mention of SEO in a conversation simply because it’s a relatively new topic. Luckily, we know that new things don’t always have to be scary. To help you overcome your fears, we’ve listed the top reasons every business should invest in Search Engine Optimisation…and soon!
What is SEO?
Let’s start by defining the term. SEO refers to the process of optimising your website to make it more search engine-friendly and relevant to specific keywords related to your target audience. As a result, this helps you gain online visibility, attracting more customers.
Results demonstrate the importance of SEO. Companies implementing good SEO practices acquire benefits such as increased traffic and conversions, trustworthiness, brand awareness and supplementary data that can help you understand customer behaviour.
Two Kinds of SEO
There are two kinds of SEO — on-page and off-page:
- On-page SEO is everything you can control on your website to improve your rankings. This includes site speed, keyword usage, header text and so forth.
- Off-page SEO entails anything done on other websites that may influence your own site’s rankings, like links.
Why Does SEO Matter to Businesses?
Why is SEO important for businesses? Well, you can think of it as a digital highlighter which increases your business’s visibility online, making it easier for potential customers to find you.
Google looks at a variety of different factors when deciding on the ranking of websites. They’re looking for content relevant to the user’s query and trusted to provide value to the reader. When content ranks highly on the Search Engine Results Page (SERP), it has a more significant chance of attracting attention than the content ranked lower.
Since SEO has become an essential part of businesses’ online success, there has never been a better time to invest in SEO, educating yourself on its principles and implementation — this is why SEO is important for businesses.
Is SEO Important for Every Type of Business?
Let’s face it — you’re here because you’re wondering whether you need to implement SEO for your business. The truth is that no matter your situation, you need to think about SEO if you have a website for your business.
Many aspects of the business world are outside of your control. Since SEO is well within your control, in a way, you get to determine the visibility and credibility of your company and its online presence. Your website’s SEO directly invests in your business’s future success.
Is SEO More Important for Some Businesses Than Others?
Do some businesses need SEO more than others? This is a common misconception in the business world.
SEO is just as crucial for every business with an online presence, regardless of industry or competition. If you can influence your website’s traffic, ranking, and sales or leads directly, why wouldn’t you?
Why You Need SEO
Still not convinced? Here are the top two reasons why you should invest in SEO.
1. SEO Builds Credibility
SEO and user experience (UX) are like two peas in a pod. SEO helps your business by building trust organically. UX refers to the relationship between your audience and your website. When consumers have satisfying experiences with your website, you tend to get more clicks, increasing traffic to your site. If this happens periodically, your website will rank higher on a search engine results page (SERP), getting closer to the highly sought-after top ten spots.
User experience also includes how well users can navigate your website. Desirable UX combines web design, tone, and branding to ensure an easy, enjoyable experience.
Good SEO and UX builds trust with your client base and the search engine. Building organic trust builds SEO, resulting in the growth of your digital marketing strategy and your business as a whole.
Since users know precisely what they want, you become a dependable source when you deliver what they’re looking for. Consequently, your SEO will suffer if you fail to meet user standards. The more user confidence gained, the better the SEO and UX of your digital marketing.
Page Authority (PA) is essential to search engines because it’s becoming more important to web users. Authority denotes that your website is trustworthy and relevant.
PA scores range from 1 to 100, and the higher your number, the better. While it’s difficult to influence your PA, many SEO experts believe that getting external links from credible and well-visited sources will help your efforts.
2. Visibility Attracts Potential Customers
Customers can seek out your business based on their specific needs, which is where keywords come into play. You spur engagement when customers see you as someone who can meet their needs. Engagement cannot begin until your customers become aware of you. Search Engine Optimisation allows potential clients to see you, initiating the process of engagement.
SEO is the way to increase online visibility. Knowing what people are looking for through SEO research is critical. This is where local SEO becomes essential. Local SEO pinpoints the geographical location of your business in search results. Your site can therefore contribute significantly to your online visibility. When a local user searches for a question followed by “near me” or near to you geographically, your desire should be to be the business that comes up first. So increasing local SEO will increase your online visibility, leading to growth in your client base.
Google is the most visited website in the world and also the most popular email provider globally, with more than one billion users. YouTube is the second biggest search engine since over two billion people access it a minimum of once a month. For this reason, you want to ensure your business is visible on these search engines by implementing SEO.
So, Does Your Business Need SEO?
If your business has a website, you need SEO as much as you need to pay taxes. Follow us for more SEO tips and tricks as we help you figure it out yourself.
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