The world of sales has evolved tremendously over the last few years. Where websites once were a luxury, online commerce has become a way of life. We live in the age of instant gratification, and online shopping has had to keep up with the times.
By now, you must be convinced that having a website for your business is the way to go. Not only does having a website boost sales, but it also streamlines your customer’s shopping experiences. Unfortunately, some eCommerce websites still struggle to make sales.
People ask questions like:
- Why is my eCommerce site not selling?
- Why is my Shopify store not converting?
- How do I generate sales on my website?
We get it! Running an eCommerce business can be overwhelming, especially if you do not see any results. Rather than selling your eCommerce website, however, we recommend diagnosing potential problems and strategising how you can fix them.
8 Reasons Why Your Website Isn’t Making Sales
Are you unsure of where to start? Don’t worry — we have you covered. Let’s take a look at eight reasons why your website isn’t making any sales.
1. No Traffic Control
Website traffic is a term referring to the volume of users visiting a website. One of the biggest reasons your eCommerce website isn’t making any sales could be that you’re not looking after your web traffic. There are two questions you should be asking yourself.
Are You Getting Enough Traffic?
Logically it makes sense that the more traffic your website gains, the more sales it should make since it’ll be visible to a more significant number of web users. Therefore, increasing your website traffic could lead to increased revenue.
Are You Getting the Right Kind of Traffic?
That being said, there is also the possibility that you may not be driving in the right traffic. Let’s define the “right” traffic, shall we? Ideally, the traffic you want to be directed at your website is a high volume of users interested in what you have to offer. If you attract visitors who aren’t interested in what you’re selling, it won’t benefit your business since they likely won’t convert.
2. Poor UX
User experience (UX) is everything. You want visitors to enjoy using your website. It should be easy to navigate and visually appealing; otherwise, users may lose interest, resulting in a higher bounce rate.
3. No SEO
Search Engine Optimisation (SEO) is no longer a luxury — it’s a necessity for every business with a website. Without the implementation of SEO, your website remains invisible online, which means that potential customers won’t be able to find you or the products you offer. By strategically using SEO to optimise your website’s content, you’ll be more likely to drive the right kind of traffic to your website.
4. Lack of CTAs
A Call to Action (CTA) is essential in terms of website content since these links and buttons function as signposts to tell users what to do next. Without clear CTAs, your website’s users may become confused, failing to buy a product or sign up for a service.
What Clear CTAs Can Do
Why are my website visitors not converting? It may be due to unclear CTAs. Here’s what clear CTAs do for your website:
- Clear CTAs eliminate decision fatigue, relieving users’ stress
- Clear CTAs direct your audience, guiding them step by step
- Clear CTAs improve conversions
5. Unclear Navigation
Why is my eCommerce site not selling? Well, you may need to check your site’s navigation!
Since visitors to your website will rely on the navigation bar to find what they’re looking for, you have to keep it simple, organised and easy to use. If you have too many options on the navigation bar, you may overwhelm your audience and cause them to exit the site entirely. A search bar is also a must on every website. How else will your users find specific products?
6. Complex Checkout Process
Is your checkout process perhaps too complex? Many businesses make the mistake of having a complicated checkout process, discouraging people from completing their orders and resulting in abandoned carts. If your eCommerce site isn’t selling, it could be that you have too many steps in your checkout process, making it less likely for users to complete their orders. Remember that shoppers want it fast and easy!
7. Marketing Issues
It’s vital that you invest in a well-thought-out marketing strategy instead of relying on a single channel or medium to spread the word about your business. Using only one channel to market your company will definitely hinder your business from growing online.
Because different people like different things, you want to cater to as wide a variety of potential customers as possible. While some may prefer social media platforms such as Facebook or Instagram, others may look to read blogs about the products you offer. Make sure you’re marketing efforts cater to a diverse audience.
8. Technical Difficulties
The number one way to drive people away from your website is to have technical issues standing between them and the product of their dreams. That’s why you should ask yourself the following questions — and do so on a regular basis!
3 Questions to Ask Yourself About Your Website’s Functionality
- Does everything work as it should? Go through the whole process of purchasing a product on your site to ensure that there are no technical issues.
- Are visitors getting emails when they submit a form? You have a problem if your emails end up in your customer’s spam folder.
- Do all of your payment gateways work on all browsers? If PayPal, for example, isn’t working on a specific browser, your customers will have trouble supporting your business.
Boost Your eCommerce Website Sales
Thanks to this list of the most common problems businesses experience with their eCommerce websites, we’re confident you’ll be able to identify all your website’s issues. Moreover, now that you’re informed, we’re sure that you’ll be able to find fitting solutions, too.