Offering people a chance to improve their quality of life.
Overview
Gryphon Garage Doors has been serving the people of Western Australia and Victoria for over 20 years with quality home products. The increase in competition and an evolving market saw the business plateau and eventually beginning to lose market share. As the competition increased, an outdated marketing approach was not cutting it anymore and the company needed a drastic change.
Services
- Strategy Design
- SEO
- Google Ads
- Facebook Ads
- Retargeting
- Automation
- Content Marketing
- Web Design
- Sales Enablement
- CRM Implementation
Challenge
The sales performance had started rapidly declining. Enquiry volume was beginning to bottom out and consumer confidence was weakened. The company was in dire need of a rapid turnaround.Solution
The Invicta strategy team took the business back to basics. We explored what originally made the business great and took the time to understand all of the customers they served. By combining our research and digital expertise, we gave the business new ways to connect with their customers. This led to a boom in demand for Gryphon’s products and thousands of happy new customers, and the rest is history.
Take a look at some specific results we helped them achieve
Gryphon has seen a surge in demand and revenue has grown over three times. Most importantly, they are once again fast-growing a tribe of happy customers that regularly communicate the exceptional experience they’ve had.
The company’s people feel energised and motivated from all of the renewed momentum. The sales team’s conversion numbers from enquiry to sale have doubled. We’ve created a large database audience that loves and respects the Gryphon brand, and that we can market to on-demand
- 800%Increased organic search traffic
- 50%Reduction cost per lead from paid advertising campaigns
- 6xIncreased visitor to enquiry conversion rate
